Learning To Pivot: What I learned in 2020

Learning To Pivot: What I learned in 2020

For a lot of us, maybe all of us, 2020 was incredibly hard. A global pandemic seemingly came out of nowhere and the whole world shut down. We were forced to stay inside and plans, dreams, goals, and our day-to-day schedules and routines shifted. Things that seemed oh so important had to wait or they completely ceased entirely. This got me thinking long and hard about my own brand/life and how I would pivot moving forward. To pivot means to turn or to rotate and that’s exactly what I needed to do. To be honest, with everything that 2020 had in store for me, maintaining a “brand” was the last thing on my mind so I shut everything down and decided to take a break. I can’t say I had any plans for how that might all play out but at the time it seemed like the right thing to do, and it was. I was able to shut out the noise of “busy-ness” and really get in touch with my heart. Being able to ask questions like, “What do you really want?” and “What’s important to you?” helped me put a lot in perspective.
With many conversations with close friends and family, lots of prayer and a complete overhaul of future plans and business direction, I decided to relaunch. It was so hard for me because even though I personally felt it was necessary, I felt like I had abandoned my audience and my idea of brand consistency flew out the window. Then add to that the stress of changing platforms and losing your entire email list (talk about a major setback) I just wanted to give up, but I know I have a job to do. This is so much bigger than makeup and the vision I have for my brand is so much bigger than me.
Relaunching Shinkah Beauty was and still is a big deal for me. I love it here and I don’t take the opportunity I’ve been afforded lightly. I know all too well how fast everything can just cease at any moment. I’m sure by now we all do. Friends don’t be afraid to take inventory of your life and cut out everything that’s blocking your view or distracting you from your goals. Don’t even be afraid to rethink your goals. Things change and so do we. What may have made sense and been important to you last year (or even 3 months ago) may not be anymore. Stay flexible and do for you what you know is best for you, whether in life or in business.
Stay Safe Friends,

Leave a comment

Please note, comments need to be approved before they are published.

Blog post

Give your customers a summary of your blog post